We'll keep you posted!

By Anna V.

 

After reading this week’s articles about social media and libraries, how to get (and keep!) the attention of one’s audience has been on my mind.  It seems to be an ongoing challenge.  I have very little extra time lately, so I am very selective about how I spend that time on social media.

 I looked into this a little more and found several sources. Some addressed social media in libraries, others were libraries themselves that had been recognized for their social media. 

These suggestions are from the New Jersey State Library.  I enjoy seeing what other libraries are doing! Taylor and Francis provide some helpful information here.  

This library’s TikTok and Instagram became extremely popular, and I want to follow them myself now!

Comments

  1. Ellen DooleyNovember 21, 2023 at 8:22 PM

    I'd heard about Milwaukee's Wednesday Adams TikTok, but had no idea that they had such an active and popular social media presence! I covered NY Public Library for our class social media stats analysis and was surprised at how low some of their numbers were, albeit each branch has its own social media accounts and this was the organization in general. Of the many good suggestions listed by NJ State Library and Taylor & Francis, the posting of basic information/social events seems like the way to go, even if you're not getting a lot of responses. Some of what we read indicated that people are busy enough in other parts of their social media world and simply don't want to interact with the library; so I'd like to think that they are at least looking. The summaries are helpful reminders, though, and I'd definitely keep them in mind if I worked at a library.

    ReplyDelete

Post a Comment

Popular posts from this blog

Social Medial Platform for Libraries Only?

By
  The number of libraries, large and small, that have jumped into the social web is impressive and Choi’s literary review and marketing analysis indicates that libraries are more comfortable about the concept of integrating social media. A couple of small Maine libraries I am familiar with each handle things very differently, which makes me think about the staffing issues and user needs that our blogging group read about this week, but also information needs that are the core of our information science program. As if trying to strike a timing and outreach balance isn’t enough, libraries need to decide which platform(s) to use. Considering the wide age range of users they may be working with, it must be quite a challenge. Some people may have settled into their favorite platform, some simply don’t want to engage in social media through the library, and other members of the library community may be jolted by political issues such as those of X and TikTok. Pew Research  recently ...
Read more

Your book club is where?

By
When considering public libraries' involvement in social media, the biggest reasons for use tend to be marketing and communication with the community. Social media platforms are great avenues to connect with existing or potential library users, and I wonder about employing them more for virtual programming. I remember after the Covid-19 pandemic hit the US in March 2020, libraries like mine scrambled to still offer services to the community with virtual programming largely not being practiced. As a society, we often talk of how busy life is today and know nearly everyone has a device constantly at their fingertips, which begs the question... why are more libraries not using that knowledge to their advantage for virtual programming?  A popular library program that could be moved to or have additional groups in a virtual setting are book clubs. With an increasing number of social media platforms out there that promote book discussion or discussions in general, now seems easier than e...
Read more