I'm here and I'm (sort of) listening!

By Anna V.

 

When I think about my earliest memories of commercials, they were the ones for toys, cereal and theme parks in between Saturday morning cartoons.  They were exciting and fun and really stuck with me.  I remember jingles from radio ads in the car, or on the radio station my Dad always liked to listen to at full volume in the house.  Some of the ads were so corny, they made me want to leave the room, and my fingers itched to change the station.  The ones I heard on long road trips with him were about the same, except I didn’t have the option of walking away from the obnoxious advertisements, or changing the station.  The ads may have made me cringe (thank goodness for headphones!) but did they really work? 

Everything about life changed during Covid. CNBC looks at how advertising was affected during the pandemic. Some things stay the same, though. It’s interesting to see what ads people respond to. This article discusses several approaches to marketing. I am curious to see what advertisements and marketing will look like in the future. How do you think businesses will gain consumers' attention in the future?  Online only? A combination of approaches? Or something completely different?

Comments

  1. Natalie StansburyOctober 22, 2023 at 6:50 AM

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  2. Natalie StansburyOctober 22, 2023 at 6:53 AM

    I find the playing of "we buy any car" over and over laughable, only because the jingles of my childhood come back to mind. Things are not so different today, but in your face in different ways. Thank goodness I can keep the volume off on my Instagram and Facebook! However, if I see the Poise ad one more time where the woman turns into a mermaid because she had a "leak" I might explode anyway! We use Hulu for our TV viewing (along with Netflix and a couple of other streaming channels). The Hulu ads just play OVER AND OVER AND OVER! At least growing up I felt like I had a variety of ads to watch! I do think marketing is changing and will continue to change as we move into a fully digital world. Where it will go I can only imagine. Where else can they get in our faces? That is their job after all! My son is finishing up his degree at RIT in media marketing. He is going to be on the other side of all of this! One of THEM! 😉

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  3. Samantha MatherneOctober 23, 2023 at 2:17 PM

    As the use of technology increases throughout our lives, I think the smartest way for companies to grab our attention is to make ads shorter and more exciting OR disguise ads as entertainment until the very end (or bottom, for merely visual picture ads that are not videos). People have to be lured in nowadays, because we are not forced to watch ads like we once were with live tv and radio.

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