Short Lifespan of Social Media Marketing Campaigns

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There are many strategies to help brands make perfectly-timed marketing moments on social media. Many are a success, and people– including myself –are often ✨influenced✨ because we associate the products with their marketing campaigns. If you’ve been on social media long enough, you’ve seen both successes and social media marketing strategies that were misstep failures. One of the things I’ve learned is that we have very short attention spans when it comes to these failures. A company like McDonald’s isn’t really known for their fine cuisine, but they are popular for several reasons, such as convenience, nostalgia, etc. Despite brand missteps, major or minor, there will still be loyal customers. Or, people will just get distracted by another marketing scheme. I’ve eaten there maybe five times in the last decade. Every time I eat there, I get that eugh-this-doesn’t-agree-with-me-feeling-I-regret-this choice feeling after eating. You know, that feeling you get when your entire meal was processed in a factory. Even with these unpleasant physical feelings, I’ll crave the stuff when I drive past a Mickey D’s.

Speaking of nostalgia, am I the only one who still has these cups?

Comments

  1. Ellen DooleyNovember 2, 2023 at 6:44 AM

    Wow! the articles you show how tough it is out there in the social media world, but as one of them pointed out, "timing is everything" and ad/marketing agencies would need to consider what their wording looks like from all angles (like the "women belong in the kitchen" ad, which sprung from good intentions, but what woman wants to hear that phrase repeated?). Thanks for the roundup -very helpful overview.
    As for the Disney glasses, I don't have those, but recall a Welch's jelly campaign that had similar, coveted cartoon characters and wonder if any of those are still around...

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